SOLUTIONS - ARCHITECTURE
A data stack built around your business — not around a template.
The same five layers every time. What changes is the shape of each one, and that is decided by your systems, your volumes, and the questions you need answered.
FIG. 02 - REFERENCE STACKTOP TO BOTTOM · FIVE LAYERS
L1
Data sources
ShopifyGA4Google AdsMeta AdsLinkedInHubSpotCustom APIs
L2
Ingestion
API connectorsScheduled extractionIncremental loadsValidation
Every scheduled run either passes, arrives late, or fails, and all three are handled. A late or failed window is retried and replayed. It is never silently skipped.
L3
Data platform
PostgreSQLCloud databasesData warehouses
L4
Transformation
CleaningNormalizationModelingAggregation
L5
Analytics
Power BITableauReactCustom applications